with Branch of Cowater International Inc.
1 . Background
Cambodia Australia Partnership for Resilient Economic Development (CAPRED) is Australia’s key bilateral economic development facility in Cambodia. Funded by the Department of Foreign Affairs and Trade (DFAT) and implemented by Cowater International, CAPRED focuses on supporting inclusive economic recovery and boosting resilience and sustainability over the five years from 2022 to 2027. CAPRED adopts a mix of a programmatic and facility model. The facility model allows CAPRED to flexibly tackle a range of emerging inter-related public and private sector constraints and opportunities to promote resilient, inclusive, and sustainable growth (RISE) across different sectors.
CAPRED interventions fall under three technical components including: Agriculture and Agro-processing; Trade, Investment and Enterprise Development and Infrastructure Development; and one Cross-Cutting component comprising: Gender Equality, Disability and Social Inclusion (GEDSI); Climate Resilient initiatives, and policy support. GEDSI is at the heart of all that CAPRED does.
2 .Project Context
CAPRED, in partnership with the Supreme National Economic Council, is supporting the AIP committee and secretariat team to coordinate the establishment of an AIP (Agri-food Industrial Park) in Cambodia, to contribute to inclusive and resilient economic growth in the country.
The project is being developed on a private sector-led and government-linked basis. Under this model, the developer(s) will contribute the capital, land, operations, and management of the AIP and will assume all the commercial risks of the development and operations. The Royal Government of Cambodia will provide an agreed package of support to the developer(s). Through a call for proposal process, the selected AIP developer(s) will negotiate and finalise the developer agreement with the Royal Government of Cambodia.
· CATEGORY:Call for Proposals
· LOCATION:Phnom Penh
RFP Number RFP24-024
Project Name Agri-food Industrial Park – Development of Marketing and Promotional Strategy for a Call for Proposals
Domain Name Trade, Investment and Agri-food innovation
Assignment Duration About April- December 2024
The key objectives of this assignment are as follows:
1. Develop a marketing and promotional strategy for the AIP in Cambodia, in collaboration with the CARPRED team, including the AIP financing advisor and procurement specialist. The strategy should include market segmentation to identify target markets, identification of appropriate marketing channels to reach these target segments, and an implementation plan.
2. Create marketing materials and collateral, including content for an AIP Portal/Website, to promote the AIP among regional and local investors and other identified stakeholders, using the selected marketing channels.
3. Collaborate with CAPRED, the AIP secretariat, and committee to raise awareness and engage with potential AIP target groups to invest in Cambodia, including the implementation of marketing and promotional activities identified in the implementation plan.
4. Provide event management support for the launch of an AIP Expression of Interest (EOI) event
5. Develop terms of reference (TOR) for the recruitment of an IT company to develop the AIP portal/website, and work with CAPRED to launch and maintain the portal/website.
3 . Requirements
3.1 Key Tasks and Activities
The chosen firm will collaborate with the CAPRED team, including its experts, and other important relevant stakeholders to perform the following indicative technical tasks. The provider’s outputs/deliverables will be evaluated and verified by CAPRED.
· Qualifications
· A firm or a individual with an established international network (preferably in Asia and Oceania) shall have personnel as a team with the following qualifications.
· Education:
o A firm must have seven to ten years of experience and expertise in consulting, developing and executing marketing and branding strategy, and communication implementation plans
o Individuals who will work on this project, should have at least a bachelor’s degree in Marketing Communication, Graphic Design, Media and Communication, Public Relations, Economics Business, and Website development, User Experience (UX) Design.
o Technical competencies and Experience:
o Essential Criteria
§ Proven track record of developing successful domestic and international outreach campaigns for similar target audiences (investors, industrial park/estate developers and operators), ideally in Cambodia, and other international marketplaces like Singapore.
§ Experience tailoring outreach channels (e.g., email, social media, influencer marketing, events) and compelling contents and messages to targeted audiences for cost-effectiveness and efficiency.
§ Experience setting measurable campaign goals, tracking key metrics, and reporting on results.
§ Experience in creating marketing and promotional strategies and materials/content for the channels outlined above, with a strong understanding of visual storytelling and design principles.
§ Proven ability to adapt to diverse brand styles and target audiences.
§ Excellent communication and interpersonal skills in written and verbal communication, demonstrated in both English and Khmer language translations will be provided if necessary.
§ Strong project management skills and professional event management, ensuring timely delivery within budget.
§ Demonstrated ability to work effectively with a variety of stakeholders
o Desirable Criteria
§ Demonstrated knowledge of relevant marketing trends and technologies in the region
§ Demonstrated knowledge and experience on implementation of Gender Equality Disability and Social Inclusion (GEDSI) principles and climate change issues, for incorporation into outputs, as appropriate.
5 . Evaluation
CAPRED will use an objective and reliable process to evaluate each proposal. The proposals and responses will be evaluated based on (in no particular order):
1. Compliance with this Request for Proposal (RFP).
2. Understanding of, and ability to meet the requirements and deadlines as specified.
3. Proposed workplan and methodology for delivery of the Key Tasks/Activities and Deliverables identified above
4. Supplier expertise and experience with delivery of similar projects.
5. Expertise of individuals and overall team nominated to deliver the services and equipment. CAPRED reserves the right to reject any individual being proposed and to ask the supplier to provide an alternative.
6. Past performance relevant to this RFP (as determined by referee checks)
7. Relevant examples of previous work should be attached preferably with references.
8. Proposed fee charged for the services.
Note: While price is a factor, it is more important that the applicant can demonstrate value for money. CAPRED reserves the right to contract more than one supplier for these services and may actively seek to contract more than one supplier to ensure supply of technical services. CAPRED reserves the right to vary the contract terms, and to exercise the option period at its sole discretion.
6 . How to Apply
The proposals including the Response Form must be submitted no later than 31 March 2024 by email provided in the contact details with “AIP marketing agency – RFP” in the subject line. Any proposals submitted after this time and date will not be considered.
The applicant is required to submit the Response Form in English language (form provided separately), and with an indication of a daily rate for each task/service as per section C of the Response Form. The rate should include any and all costs to carry out the work in the specified location. In addition to the proposal fee, the applicant should also detail any other relevant assumptions or required terms.
Please click attachment below for more information.
ATTACHMENT
· RFP24-024- AIP Marketing Agency
· RFP24-024-Response Form _ AIP Marekting Agency