Request For Quotation for Digital Marketing Campaign for GBV Safe App
with United Nations Population Fund
About UNFPA
UNFPA, the United Nations Population Fund (UNFPA), is an international development agency that works to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled.
UNFPA is the lead UN agency that expands the possibilities for women and young people to lead healthy sexual and reproductive lives. To read more about UNFPA, please go to: UNFPA about us
Background:
UNFPA is the United Nations sexual and reproductive health agency. UNFPA’s mission is to deliver a world where every pregnancy is wanted, every childbirth is safe, every young person's potential is fulfilled, and every woman and girl is safe from violence. UNFPA promotes gender equality and the rights of women, girls, and young people to have rights and choices over their bodies and their futures.
Gender-based violence refers to all forms of violence against a person because of their gender and it affects women and girls disproportionately. GBV is both a cause and consequence of gender inequality and is one of the most prevalent human rights violations in the world. All forms of GBV undermine women’s health, autonomy, dignity, and security and are a major barrier to women’s equal participation in all aspects of society, including decision making and employment. GBV includes all forms of physical, sexual, and emotional abuse and it can take many forms, such as imitate partner violence (IPV) committed by a spouse or partner, or harassment, or violence and abuse from acquaintances, employers or strangers. No space is safe for GBV, including digital and online spaces through Technology Facilitated Violence (TFV). Removing GBV is critical for the equal participation of women and girls in all aspects of society and development. It is critical for the empowerment of all women and girls, and for reproductive rights to be advanced.
· Category:Invitation for Bids
· Location:Phnom Penh
Objectives and Scope of the Services:
Objectives
· Awareness: Raise awareness of the GBV Safe App (កម្មវិធីទូរស័ព្ឌដៃសុវត្ថិភាពយើង)amongst the target audience (high school/university students, garment factory workers, and entertainment workers in urban areas) by reaching at least 2 million social media users and 150k engagements within 4 months in the campaign period.
· Acquisition & Engagement: Significantly increase Safe App downloads and active users within 4 months, achieving a minimum of 1,500 active users by the end of the campaign. Concurrently, educate users about the Safe App's essential information and available services related to GBV.
· Impact: Ultimately, enable more at-risk populations in Cambodia to access GBV services through the Safe App, contributing to greater access to support and services for those experiencing violence. By fostering increased user engagement, the campaign will gather valuable feedback to further improve the Safe App's content, engagement, functions and relevance.
Please refer to the attached ToR with additional information.
Questions
Questions or requests for further clarifications should be submitted in writing to the contact person below:
Name of contact person at UNFPA: Ms. Kim Socheata, Administrative Assistant
Email address of contact person: email cc to email
The deadline for submission of questions on 22 August 2024 at 12:00 PM, Cambodia local time.
Questions will be answered in writing and shared will parties as soon as possible after this deadline.
Eligible Bidders
This Request for Quotation is open to all eligible bidders; to be considered an eligible bidder for this solicitation process you must comply with the following:
· A bidder must be a legally constituted company that can provide the requested products/services/works and have legal capacity to enter into a contract with UNFPA to deliver/perform in the country, or through an authorized representative.
· A bidder must not have a conflict of interest regarding the solicitation process or with the TORs / Technical Specifications. Bidders found to have a conflict of interest shall be disqualified.
· At the time of Bid submission, the bidder, including any JV/Consortium members, is not under procurement prohibitions derived from the Compendium of United Nations Security Council Sanctions Lists and has not been suspended, debarred, sanctioned or otherwise identified as ineligible by any UN Organization or the World Bank Group.
· Bidders must adhere to the UN Supplier Code of Conduct, which may be found by clicking on UN Supplier Code of Conduct.
Instructions for Submission
Proposals should be prepared based on the guidelines set forth in Section III above, along with a properly filled out and signed price quotation form and are to be sent by email to the contact person indicated below no later than: 29 August, 2024, 12:00 PM, Cambodia local time, with the email Subject: UNFPA/KHM/RFQ/24/005 “DIGITAL MARKETING CAMPAIGN FOR GBV SAFE APP”
Attachment
· Declaration Form_RFQ_RFQ_KHM_2024_005
· Price Quotation Form_RFQ_KHM_2024_005
· RFQ_Safe App Campaign_2024_005